When we talk to other people we usually pronounce the letters of the name: Q.O.W.L.
Although we don't do it - we realise QoWL can also be pronouced as 'cool', 'call', 'coal' or 'cole'.
QOWL, qowl and QoWL are all registered trademarks of QoWL - that is - QoWL®.
In order to avoid confusion when people hear us say the name, our website can also be accessed using www.qwol.co.uk
By coincidence there is a Hebrew word 'qowl' which is pronounced 'cole' and variously means 'the thunderous voice of God', or to call.
There is a city in Afghanistan whose name is usually translated into English as QoWL
The word 'qowl' (meaning 'saying' or 'word' in Persian and Arabic) is used by Sufi Mulslims and is the origin for the word 'qawwali' or popular devotional music.
Please let us know if you know any more!